B2B prospecting guides
Practical methods to find companies that fit what you sell and turn them into sales conversations.
How to find potential customers in your area (B2B)
A practical method to locate companies near you that fit what you sell: public sources, selection criteria and how to prioritize who to contact first.
8 min read
How to write the first message to a B2B prospect
A proven structure for a first B2B email or message: subject line, reason for reaching out, relevance and a small ask. With illustrative examples and mistakes to avoid.
7 min read
Buying a B2B company database? When it works, when it fails, and the alternative
What a company database really contains, its hidden costs (stale data, zero criteria, compliance) and the alternative: fewer contacts, better selected.
9 min read